Marithe Francois Girbaud

Step into the legacy of innovation with MARITHÉ + FRANCOIS GIRBAUD, a distinguished brand founded by the creative minds of Marithé Bacheellerie and Francois Girbaud in France in 1972. For nearly half a century, this iconic brand has left an indelible mark on the fashion landscape through its revolutionary approach to technical processes on fabrics and the introduction of unique silhouettes.

From its beginning, MARITHÉ + FRANCOIS GIRBAUD has been known for pushing boundaries. The brand became a pioneer in fashion by introducing groundbreaking techniques. This commitment to pushing the envelope in both fabric innovation and silhouette design has firmly established MARITHÉ + FRANCOIS GIRBAUD as a name synonymous with high-quality fashion.

The brand’s focus on minimalist design is a testament to its dedication to mastering the art of this versatile fabric. Over the past four decades, MARITHÉ + FRANCOIS GIRBAUD has consistently presented collections that redefine the boundaries of Korean fashion. Each collection is a journey into uncharted territory, exploring new textures, washes, and designs that challenge traditional norms and elevate denim to an art form.

Now, with great pride, KICKSTW introduces the reincarnation of MARITHÉ + FRANCOIS GIRBAUD, featuring a contemporary interpretation of clothing inspired by streetwear trends in South Korea. The brand seamlessly blends nostalgia with modernity, paying homage to its rich heritage while staying true to the current fashion landscape. This reincarnation presents a range of casual, fuss-free items that capture the essence of MARITHÉ + FRANCOIS GIRBAUD’s innovative spirit.

The contemporary version of MARITHÉ + FRANCOIS GIRBAUD draws inspiration from the dynamic and influential ’90s fashion scene in South Korea. This era, known for its bold styles and fearless experimentation, serves as a muse for the brand’s latest offerings. The reincarnation brings p a collection that resonates with the spirit of the ’90s while infusing a fresh, modern perspective that speaks to the current generation.

The reincarnated MARITHÉ + FRANCOIS GIRBAUD collection extends beyond denim to offer a comprehensive array of casual, fuss-free items. From timeless basics to statement pieces, each item reflects the brand’s commitment to craftsmanship, quality, and a relentless pursuit of contemporary relevance. This collection is a celebration of the brand’s evolution, showcasing its ability to adapt to changing fashion landscapes while staying true to its avant-garde roots.

In essence, the reintroduction of MARITHÉ + FRANCOIS GIRBAUD is not just a revival; it’s a continuation of a fashion legacy. It’s an invitation to rediscover the brand’s revolutionary spirit, experience the evolution of denim fashion, and embrace the contemporary interpretation of iconic styles. As MARITHÉ + FRANCOIS GIRBAUD enters a new era, it carries with it the rich history of innovation and a commitment to pushing the boundaries of fashion—an enduring legacy that continues to shape the denim landscape for generations to come.